Redefining Real Estate

A long-term agenda for change

The world is changing – and our industry is adapting by driving internal change that will build our future success. We are increasingly challenged to be a force for good and are being held accountable as such. Our ability to support local communities depends on their trust, and on creating effective partnerships and collaborations.

Redefining Real Estate is a long-term agenda for change, committing us and our members to take action: 

  • To increase the positive impact that the real estate sector delivers for local communities

  • To improve trust in the industry by ensuring that the economic and social value we create is recognised by the industry’s employees, customers and stakeholders.

The campaign has four key pillars, with a wealth of activity for each, driving change and ensuring that we, and our members, continue to redefine real estate – encouraging happier, healthier and safer communities.